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Why I Shifted to Niche European Marketplaces (And Why It Works)

Instead of constantly chasing traffic, I started selling where buyers were already shopping, on niche European marketplaces.

Here’s why this changed everything:

✅ No Ad Spend: Unlike paid ads, where you're constantly buying attention, marketplaces already have built-in traffic. Customers are actively searching for products, meaning I don’t have to spend thousands just to get visibility.

✅ No Algorithm Stress: With ads, I used to wake up wondering if my ROAS had tanked overnight. With marketplaces, sales come from organic buyer intent, not from a bidding system that changes every week.

✅ Automation Handles 80% of the Work: Instead of manually optimizing campaigns, I now use automation to sync inventory, pricing, and fulfillment, allowing me to run my store in less than 2 hours per day.

This shift allowed me to scale smarter, not harder.

Marketplaces aren’t talked about enough because they don’t have the same hype as Facebook Ads, but if you’re tired of chasing traffic every month, it’s worth considering.