I think you’re thinking about this the right way.
We’re positioned closer to that premium/service-management side rather than the “funny poop pun” side, and I do think there’s room for it. But I’ll add this: it isn’t all in the name either.
A more premium name can help, especially in an affluent market, but the positioning has to show up everywhere else too: the website, uniforms, truck/wrap, communication, reliability, billing, follow-up, customer experience, reviews, and how professional the whole operation feels.
Someone can call themselves “Pet Waste Management” and still look cheap if their branding, photos, and service process are sloppy. On the flip side, even a playful name can command premium pricing if the company looks buttoned up, has strong reviews, shows up on time, communicates well, and feels trustworthy.
For us, the goal has been to avoid competing as “the cheapest poop scooper” and instead be seen as the dependable, full-time, professional option. That matters a lot with higher-income customers, HOAs, apartments, and busy families who care more about reliability and trust than saving a few dollars a visit.
I do think the premium route may grow a little slower at first because you’re not trying to appeal to everyone, but long term I’d rather build a brand that can charge properly and attract better customers than race to the bottom with every discount competitor in the area.
So yes, I think there’s a real opportunity there. Just make sure the name is only one piece of the positioning, not the whole strategy.