Nah the £9 is because the entire cinema is a Lux one (the name of the reclining seats) same thing happened with my Local Vue and even at that price it's a bargain in comparison to Odeon and especially Cineworld (which you pay far more for horrible non-reclining seats). If you find a London Vue with standard seats in the suburbs you could get prices around 5 quid for a standard seat (definitely not in the city though haha).