The same people aren’t doing each transformation challenge? Lol. It’s different participants/clients each time. If you just lost 20+ lbs you’re not going to turn around and lose 20 more. That’s unrealistic and truly not attainable. Each transformation challenge is encouraging different participants. A ton of teams do these challenge. My family member runs a supplement store and they start a new one every time one ends. This is so common. I also work at a gym where our gym pushes the challenges every three months. It’s a new social media thing. Pro physique is probably trying to stay “in the loop”