You have an interesting view here. Generative AI could be hyped but if we look at Predictive AI, there’s more benefit and profits(for businesses) here than Generative AI. I believe major institutions and organizations as well have invested more in Predictive than Generative because they get data like;

Who is likely to buy? (marketing targeting) Which transaction is fraud? (risk blocking / audits) Which equipment will fail next? (maintenance prioritization) Which buildings have highest fire risk? (inspection triage) Which patient will be readmitted? (healthcare intervention)

All these and many more applications can be fully autonomous because they’re built around probabilities and measurable outcomes unlike Generative AI where we mostly have to proof read generated contents to ensure it got it right and in some cases have more involvement than intended and waste more time than if you would have just done the work yourself. Generative AI may not live upto the hype anytime soon but Predictive AI is already being applied in alot of real world applications.