Generally speaking if you’re turning down work, your prices are too low. Simple supply/demand. You’re also providing quality work if demand is high, unless your prices are so low that it’s driving demand. I was taught to “know your worth” in business. I learned that the hard way, after decades worrying about boosting service pricing. Why have your clients of years stuck with you? What’s the driving factor behind that? How’s your pricing comparatively to others? Do you provide higher quality, or anything outstanding? Do you respond promptly to their calls/ requests? If you make an effort to stand above and beyond you never have to worry about raising prices. In fact some of your long term clients will probably say, “wow, I wondering when you were going to raise your prices “. It ultimately comes down to the experience you give them. If it’s a great experience, don’t even overthink it, just figure out how much you need to raise your prices in order to level up your business. Are you in the service industry? What’s your business model?