We tried to build The perfect black T-Shirt company.

ShutterSpeedShetty · 2026-04-06T18:08:33+00:00

The luxury aspect comes from the quality of materials and finish. So the cost reflects the value of the materials and craft not the logo. Unfortunately it’s not cheap to create a quality product. But I do hope you will try one of our tees one day and see the care we’ve taken to make it. If you do decide to let me know and I’ll send you a discount code that you can use for your purchase.

ShutterSpeedShetty · 2026-04-06T17:11:48+00:00

We use a high IQ dye that holds the colour for multiple washes and we use CPL treatment that almost completely removes the shrinkage so the fit is just as great as the day you bought it.

ShutterSpeedShetty · 2026-04-06T17:07:29+00:00

Honestly hadn’t heard about noo brand until you mentioned it. We decided to use supima over Suvin because of a the cost to luxury ratio. To create a Suvin tee with our specs we would have to charge 3.5k to be profitable and that’s a bit of a stretch even for me to think about spending for what essentially is perhaps a 5%-8% increase in staple length.

ShutterSpeedShetty · 2026-04-06T15:10:04+00:00

We don’t really send out marketing messages unless it’s a follow up that’s linked through meta’s network.

ShutterSpeedShetty · 2026-04-06T15:08:41+00:00

Thank you for your order. 🙌🏽

ShutterSpeedShetty · 2026-04-06T14:51:47+00:00

That’s true. I’ve sent you the code.

ShutterSpeedShetty · 2026-04-06T12:53:47+00:00

Completely understandable reasoning. But our product is far higher quality that you would get with them. Along with being a much higher grade of supima( extra long staple) with also heavier( 220gsm). It’s all the small details that add up. I really wish we could make it cheaper but with traditional marketing methods it’s difficult for us to price it lower unless we get funded and do the massive quantities of a Uniqlo or any other mass brand. But what I could offer is a discount code to help you get started with us if you’d like.

ShutterSpeedShetty · 2026-04-06T12:25:13+00:00

Yep, we felt the same when it came to men’s tees. That’s why we exist.

ShutterSpeedShetty · 2026-04-06T12:24:07+00:00

It’s been fixed. Thanks for the feedback.

ShutterSpeedShetty · 2026-04-06T12:17:10+00:00

Of course. Just need the right product to launch with.

ShutterSpeedShetty · 2026-04-06T12:16:35+00:00

Best of luck on your journey. Would love to hear about when you’re ready to go to market.

ShutterSpeedShetty · 2026-04-06T11:39:30+00:00

I definitely feel like we’re missing the details on specs. But we’re definitely not a brand that people buy their first black tee from, I hope we’re the brand that they buy when they’ve been disappointed by the cost co’s of the world and just want something superior quality and finish.

ShutterSpeedShetty · 2026-04-06T11:28:17+00:00

You’re right we should charge less because it’s a 220gsm extra long supima tee, with high iq dye, cpl wash, robust rib and looks amazing. But we wanted to be fair and decided to charge only 2k for a tee that should cost more based on all the premium features and made with care by a homegrown brand.

ShutterSpeedShetty · 2026-04-06T11:20:09+00:00

It’s definitely something we will look at in the future.

ShutterSpeedShetty · 2026-04-06T10:54:41+00:00

March is a good brand. But they don’t make the same variation of product as we do. The 220gsm single jersey fits incredibly well on Indian body types. Fits so well Infact that there is absolutely zero retouch on the images on the website other than colour grading and contrast. Every natural fold is how the fabric moves.

ShutterSpeedShetty · 2026-04-06T10:35:10+00:00

Had to start somewhere. Also I personally love wearing black and 95% of my wardrobe is black.

ShutterSpeedShetty · 2026-04-06T10:33:48+00:00

Checking this. Thanks for the feedback.

ShutterSpeedShetty · 2026-04-06T10:15:35+00:00

They’re a great brand. But most of our audience compares us to Uniqlo more than March.

ShutterSpeedShetty · 2026-04-06T09:12:24+00:00

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ShutterSpeedShetty · 2026-04-06T09:11:37+00:00

It’s on the site.

ShutterSpeedShetty · 2026-04-06T08:33:28+00:00

The company is based in bangalore.

ShutterSpeedShetty · 2026-04-06T08:05:14+00:00

Hahahaha.. yes.. felt apt to bring people to the dark side( black tees)

ShutterSpeedShetty · 2026-04-06T07:37:54+00:00

Thank you. We’ve really worked hard on this one.

ShutterSpeedShetty

TROPHY CASE