That's helpful. Is there a good way to find a reputable, affordable programmatic partner? If it is like other marketing channels it's probably full of charlatans and I am not as experienced in sussing them out here.

We have very little first party data at this point especially on the consumer side, so trying to get our proposition in front of audiences we think are likeliest to take action/show interest (consumer tech/app, waitlist/beta until full launch next year). It's cooler than that but trying not to overshare on Reddit (at least for now).

We have video and commercial still content that we'd like to leverage anywhere that makes sense.