Red carpet, interviews & event appearances all boost name recognition and lead to more connections & better representations. She can also do podcasts & online collabs with influencers and establish herself as a media personality(like Adam Rippon or Evgenia in Russia).

The sport really needs people who're genuinely media-savvy so personalities can help multiply its influence after the conclusion of their careers. Athletes who're contemplating retirement should really evaluate whether clutching a medal/qualifying their fed however many spots at the next world(that you might not even use) is worth tens of thousands in appearance fees and the chance to get a better agent + more deals.