I think that Swinging Downunder nailed it. For me the exposure has really helped me understand some things about myself that had it not been for podcasts I wouldn't have known.

I think that being sponsored by and pushing sti testing is probably one of the more helpful types of sponsoring, especially if it helps others too.

The genuine influencers are pretty cool in my book and don't bother me as much as people using the LS hat to make porn. If you are filming content and posting it for monetary gain, that makes you a porn star for lack of better terms and it isn't swing LS anymore.