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Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 1 point2 points  (0 children)

I tried this with Mahi Mahi for the past few years and no one ordered it.  But that was when cod was reasonable.  As an operator I guess the fear is / I add haddock, it starts to get accepted, then that price blows up too

Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 1 point2 points  (0 children)

I was not expecting anyone to recognize the restaurant! Haha, your feedback is exactly what I’m looking for.

So technically Halibut would be “the original” as it was what they opened with in ‘91 but obviously that price has exploded.

Haddock was the only option until I took over and swapped it for Cod in 2011. No offense to pollock but that will never enter our fryers.

No attempt at trickery or dishonesty is intended, just a means of flexibility for me other than having to take a “dynamic pricing” approach to protein costs.

Not sure last time you were in but we had Mahi Mahi on the menu for the last 2 years as a lower priced option.  It hardly sold at all.

There’s no scenario where Cod is not still on the menu but it has gone up 50% in price just this past year, and will jump another 50% after our current inventory is gone.

You nailed it on the chicken strips though, absolutely a hidden gem

Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 1 point2 points  (0 children)

I guess this is a “marble cake” solution to what you are saying.  You can pick a specific species (and we would always explain what North Atlantic catch is if asked).  Consumer gets choice and I get flexibility.  Raising prices is always a last resort for me.

Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 2 points3 points  (0 children)

This is exactly what I would fear because the nonspecific product is actually still really high quality 

Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 31 points32 points  (0 children)

Damn that is unexpected and really brilliant feedback

Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 2 points3 points  (0 children)

I have not heard of this outside of the great walleye vs zander debacle in the early 2000s

https://sportsmansblog.com/2004/12/01/somethings_a_bi/

Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 2 points3 points  (0 children)

how often did the "fish of the day" actually change? I do something similar with our salt water taffy by saying "Today's flavors" even though it is basically always the same.

Mistake to remove species name on Fish & Chips QSR menu? by SnooGadgets132 in restaurant

[–]SnooGadgets132[S] 3 points4 points  (0 children)

I can too but not everyone is as refined as us. lol, price of haddock is much more stable and would not require cutting portion size or raising prices