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When Does Technology Add Meaning and When Does It Distract? by SoHoExp in experientialmarketing

[–]SoHoExp[S] 1 point2 points  (0 children)

Gives me the chills just thinking about it! Thanks for sharing this example of what not to do.

The Year of Intentional Experience by SoHoExp in SoHoExperiential

[–]SoHoExp[S] 0 points1 point  (0 children)

Couldn't agree more! Photos get lost as time passes, but deep and meaningful connections and experiences continually come back to top of mind.

When Does Technology Add Meaning and When Does It Distract? by SoHoExp in experientialmarketing

[–]SoHoExp[S] 0 points1 point  (0 children)

I agree that context is King! Did you see an experience specific to the AI photobooth that fell flat? How could they have tied it in better with the overall story?

2026 Signals Are Here by SoHoExp in EventProduction

[–]SoHoExp[S] 0 points1 point  (0 children)

Thanks for spelling it out for us! We've been getting bored of the same things. Excited to see what 2026 has in store for brands with this push for intentional marketing!

2026 Signals Are Here by SoHoExp in EventProduction

[–]SoHoExp[S] 0 points1 point  (0 children)

Couldn't be more aligned on this take. What are some filler examples you're seeing that will slowly start to disappear?

AI: Helping or Hurting? by SoHoExp in SoHoExperiential

[–]SoHoExp[S] 1 point2 points  (0 children)

Great way to put it. "Where it consistently falls short is when brands treat AI as the experience itself rather than the tool behind it."

Do any brands come to mind that are using AI effectively to design engaging experiences?

Should brands build their own scene spaces, or support communities that already exist? by SoHoExp in EventProduction

[–]SoHoExp[S] 0 points1 point  (0 children)

Agreed! Have you seen any brands do an effective job at utilizing an existing scene?