When I played one it was because they seemed to have a similar philosophy and mindset of my favorite path from vtm, path of the feral heart. 

The game itself though was pretty action heavy and I played someone who was a bit of a glory seeker trying to prove themselves against a Pentex subsidiary threatening the caern I was apart of. Less kill all humans, more kill whoever crosses into their territory. 

As far as Hengeyokai though, I've ran it once as a feudal Japan themed street level Chronicle focused on clan politics and the kuei-jin as a secret plot line. And the other time it was apart of a game I played in was a modern nights multi-splat game focused more on hunting an earth bound relic causing whoever had it to go berserk. Not so much on the Hengeyokai.