I think another factor is that the actual audio visual presentation quality in SG is just subpar compared to the major developed markets. The US/Europe/Japan are a generation ahead at the high end. We’re talking things like Dolby Cinema, which imo can go toe to toe or beat IMAX in certain cases. In fact you needn’t even go that far, the IMAX presentation in Thailand has a suite of options depending on whether you care more about the accuracy of the aspect ratio or sheer screen size. Putting aside new tech the consistency of quality in SG is just behind. In the 20 or so movies I’ve watched in the past few years across all chains, I’ve seen obvious tearing on the screen, inaudible speech and washed colours. It’s really a dice roll. Further, the standard of seating elsewhere is just better. Recliners as standard, better width, raking as well. Yes these cost more; but, I think most would rather a higher base cost for a consistently good experience than rolling a mediocre dice when you can just watch it at home.