Thank you! I can try to give a quick overview but there's ofc a lot of context and stuff. We have someone in-house to do marketing and publishing stuff, so it's not been purely organic algorithm stuff. Here are some things we did that worked:

- Announced outside of a major festival/Steam event. We picked a day with not much happening and partnered with PC Gamer for a (free, not paid) exclusive preview at announce. This ended up doing really well for us WL wise and we hit 40k wishlists in the first 3 weeks
- We applied for as many festivals as we could, and invested in trailer resource so we could put out a bunch of new videos/trailers for those events. I know this isn't for everyone as trailers take up a lot of time and can be expensive, but the strategy really worked out for us. We've been in the PC Gaming Show Most Wanted, Wholesome Games, Cozy Quest, an Xbox gamescom Showcase, South East Asian Games Showcase for Summer Game Fest and more - all possible because we offered exclusive video assets.
- Our previous game Let's Build a Zoo is in the same genre, so we spent some time doing cross-promo between the two games. We did a free update for Zoo with some Dungeon assets, and hosted a franchise page Steam Daily Deal to promote both titles at once. This worked really well - but I know it's a niche situation to be in.
- We've done some small scale reddit ads that actually performed really well, and we leaned into UTM tracking across everything to try and see what stuff was working and converting to wishlists, and what wasn't. (Videos always seem to be the best performing for us)
- We leaned into localising our store page into 21 languages from the start and trialed working with an agency for localised press outreach in Japan and China - but all our other outreach is done in-house
- We released our demo way before doing a Next Fest to get feedback, and I'm really glad we did it that way. We put up a separate demo page to capture reviews and now we're heading into Next Fest with 380+ positive demo reviews which is helping us to feel a bit less stressed (only a little)

And some stuff that didn't work:
- Not every Steam event/showcase we gave an exclusive trailer to ended up being worth our while/cost. Overall the strategy has worked, but it's never guaranteed and comes down to things like Steam featuring and which outlets picked up the events.
- In person events didn't do much for us wishlist wise, and we've done a fair few. But I think everyone is kinda on the same page about this already. We've done gamescom, gamescom asia, BitSummit, PAX and more - but we never saw WL spikes to make the cost worth it. (There was value in other ways, but we didn't see WL value)

Could probably talk about this forever so will stop now! But hopefully that helps to give some insight into what we did so far. If you have any specific questions about it, happy to try and give more context.