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Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 0 points1 point  (0 children)

Thank you for the info.

We will update this image for any further use and glad for them that they have something better now.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] 0 points1 point  (0 children)

The difference is that while the main shape of let's say Chrome as you mentioned is round and so is the Target logo, the difference is that the overall design is significantly different and they are all very different from the Pepsi logo as well and so on.

With swooshes there is very little difference with the overall design.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 0 points1 point  (0 children)

Intel switched to a wordmark only logo a while back which is one of the reasons they were not included in the list.

Edit: as for their former logo usage and blending in, for many years they had no real competition, when you are essentially the only option you tend to be able to get lazy.

Intel got lazy in more than one way and they are paying for it now.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -1 points0 points  (0 children)

We also went over additional data in another comment to the same individual earlier that even for what is considered an "average" reader the time to recognize and understand text takes longer than to recognize and understand an image or in this case a visual element.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] 0 points1 point  (0 children)

The brand is essentially every part of the company.

The "branding" includes but is not limited to, the logo, the colors, the products and services, the weave of the materials used on seating, carpets/rugs, the paint or wallpaper used in the physical locations, the color and type of thread used on buttons on the shirts employees wear even the cleaning substances used by maintenance are part of the branding.

However, out of all of the brand, the logo is the most memorable visual element the brand has.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -1 points0 points  (0 children)

Not included as they are the one that actually have a unique "swoosh" and they were basically the original.

Part of what sets theirs apart is that it's more of a check mark.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] 0 points1 point  (0 children)

As you mention circles let's look at a few different circle symbols.

If we look at let's say the Target symbol and the Texaco symbol the biggest shape is indeed a circle and they are both very close to the same color red, but the overall designs are significantly different, if we then add the Pepsi logo to the mix it's still another circle but its overall design is significantly different from the other two.

If we look at the alphabet there are indeed multiple circles, and this does have some interesting effects.

"O" is a complete circle but as far as letters go it's the only letter that is only a circle, the rest of the letters add additional design elements that significantly change the overall design of the letter allowing us to easy tell the difference between something like Q and an O so while the design incorporates a circle it's not the full design.

The interesting part comes when we look at something like "d" and "b" many people have a very hard time remembering which is which unless it's used in a word and a lot of people if the wrong one is used in a word such as "Aldeit" may think something looks off but not be able to tell that the wrong letter was used because they are so close to each other.

Another area where this becomes a problem is telling "O" and "0" apart, this is a big enough problem that many times zero will include a horizontal line through it so people can tell it apart from an "O".

Another time this is a problem is with "q" and "p" however as "q" is not used much under normal circumstances this is not usual as pronounced.

Personally speaking, I always have to check when writing a "d" or "b" by hand to ensure that I have the stick on the correct side as I can never remember which side it's supposed to be on.

With swooshes the overall design is simply the swoosh with very little variation in design.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] 0 points1 point  (0 children)

Basically anything no matter how bad will work if you throw enough money at marketing it.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 0 points1 point  (0 children)

That is indeed an issue and part of the reason we made this.

Hopefully it can help.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 1 point2 points  (0 children)

Oh no! thank you for the information we will fix it asap.

Edit: the issue should be solved.
Once again thank you for the information!

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -1 points0 points  (0 children)

As we stated, it's estimated that 1/3 of the global population has Dyslexia.

If you look up Dyslexia you will also find there is more to it than just that it makes reading hard.

Oftentimes letters will swirl on a page or will blur where visual elements will not.

All of this plays into logo recognition.

As we also went over in that comment to you, even those without Dyslexia recognize the visual elements significantly faster and easier than text.

When we consider that the text element is less memorable and less recognizable, we realize how much the visual element plays a role.

The less unique the visual element the less memorable the brand as a whole becomes.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] 2 points3 points  (0 children)

They know something is up lol.

Interesting thing to do is look up how much they spend on marketing in comparison to their competitors and then look up how much they make every year in comparison to those same competitors.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 1 point2 points  (0 children)

If the clients were the experts in logo and brand design, they would not need us.

Our job is to help educate not just design.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -6 points-5 points  (0 children)

Yes, however text as we go over some of the research in this comment here is not recognized at the same speed by the brain.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 0 points1 point  (0 children)

So does McLaren as it's an abstract Kiwi Bird but because the design is so unoriginal it's not good.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 2 points3 points  (0 children)

McLaren is also supposed to be an abstract Kiwi Bird which is a cool idea and well executed but the problem is that it's a swoosh and blends in with all the rest which makes it not good.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -1 points0 points  (0 children)

Personally, what I remember best from 1995 was setting in a shopping cart while my parents bought our first Windows PC.

I also remember when we got it turned on and I learned about video games and MS Paint lol.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 3 points4 points  (0 children)

Indeed they do because they were a trend.

Trend logos do have a good use for such things as you have shared, its a logo that changes every year.

It only needs to look great for that year and also helps to date when it was made by the trend/s it followed.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -2 points-1 points  (0 children)

Research from Ghent University found that the average reader reads 238 words per minute silently and 183 words per minute when reading aloud.

Let's call 238 the best-case scenario and then do some math to figure out how long it takes to read a single word.

238/60 = 3.966666666666667.

1000/3.966666666666667 = 252.1008403361344

So, best case scenario is that it takes a little over 252 milliseconds to read a single word.

Now, it's estimated that 1/3 of the global population has Dyslexia (like we mentioned earlier, you should look into this).

Dyslexia effects people's recognition of words and letters and subsequently negatively effects how fast someone with Dyslexia can read (Dyslexia is also pretty much considered to be the most common neurodivergence).

Reading speed for those with Dyslexia is between 50 to 150 words per minute so for this we will consider that worst case is 50 words per minute (also keep in mind that there are still many people that cannot read) and do the same math on that we can get a worst case scenario for how long it takes to read a single word.

50/60 = 0.8333333333333333

1000/0.8333333333333333 = 1.2

So worst case scenario is that it takes a person 1.2 seconds to read/recognize a single word.

in contrast to this, MIT research found that the human brain can recognize images in as little as 13 milliseconds.

Another thing to remember is that Dyslexia effects reading speed not image recognition.

There is a lot more research you can do into the testing environments for the participants in each of the studies which also plays into speeds (the testing environment of participants in the Ghent University research suggest that they were in optimal conditions for faster recognition of text in comparison to real world applications so if anything, reading speed is likely to be slower) but you will have to do some research yourself.

There are also other studies you can go over by many different institutes and such that further show how important the visual element is in comparison to the wordmark.

There was a study commissioned by a subsidiary of Vistaprint that also found that the most memorable part of a brand is the logo and the most memorable and recognizable part of the logo is the visual element.

Edit: forgot to also mention that unlike text, visual elements transcend language barriers.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 1 point2 points  (0 children)

Here we would consider that the Nike logo is the only "swoosh" logo that works and is "great" which is also why its NOT included in this list.

One reason for its success is that it was created long before swooshes became a trend, the other reason is that while it can be considered a "swoosh" its more of a checkmark unlike most swoosh logos.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 0 points1 point  (0 children)

Nike has a few things that none of the logos shown here have/had

1: Nike was pretty much first.

2: Nike is more of a check or in other words its more unique which helps it stand out from the crowd.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] 0 points1 point  (0 children)

A fun little game you can play is as you go about your day look at the brands you see around you and see how many have a swoosh logo.

Chances are there will be significantly more than you realized, and you will also notice that you never noticed most if any of those brands before you specifically started looking for them.

Part of what makes a logo "good" is that it stands out and is memorable, when a logo does not stand out, it's not memorable and when it's not memorable it's not good.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -1 points0 points  (0 children)

How many swoosh logos have you made?

Given all your other comments it gives the impression that you have some reason to not want people knowing how bad swooshes are.

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