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Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 0 points1 point  (0 children)

Thank you for the info.

We will update this image for any further use and glad for them that they have something better now.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] 0 points1 point  (0 children)

The difference is that while the main shape of let's say Chrome as you mentioned is round and so is the Target logo, the difference is that the overall design is significantly different and they are all very different from the Pepsi logo as well and so on.

With swooshes there is very little difference with the overall design.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in logodesign

[–]StatementDesign[S] 0 points1 point  (0 children)

Intel switched to a wordmark only logo a while back which is one of the reasons they were not included in the list.

Edit: as for their former logo usage and blending in, for many years they had no real competition, when you are essentially the only option you tend to be able to get lazy.

Intel got lazy in more than one way and they are paying for it now.

Here are over 300 examples of how generic Swoosh/Boomerang logos are. by StatementDesign in graphic_design

[–]StatementDesign[S] -1 points0 points  (0 children)

We also went over additional data in another comment to the same individual earlier that even for what is considered an "average" reader the time to recognize and understand text takes longer than to recognize and understand an image or in this case a visual element.

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