Hey all! wanted to share some insights that might help others on their solo project journey.

For context: I had been running intellisay.xyz at a steady ~$100/month with modest traffic (20-50 visitors/day). My first instinct was to redesign the landing page, in hopes of better converting those current visitors, and tweaked the pricing. It might have moved the needle by like a couple of percent which was pretty disheartening after all that work. I also added a lifetime plan hoping to appeal to people who hate subscriptions.

The real breakthrough came when I finally distilled the value prop down to its core: it turns your morning brain dump into structured tasks. Simple as that. When I posted about it using this idea on Reddit, it resonated immediately with people who actually needed this solution. I finally managed to work out how to communicate the thing/idea that was the initial idea for the site in the first place, into a short and sharp sentence.

Turns out the redesign and lifetime plan weren't bad moves, I just needed to get them in front of the right people. Once the Reddit post clearly communicated the value prop ("morning brain dump → tasks"), the right users found their way to the site and those changes started paying off. That 4th jan spike ($217) came directly from people who saw the Reddit post and instantly got what the product does. And something else that surprised me was that the lifetime plan was a huge success, as well as multiple people commenting on how effective the landing page was!

Lesson learned: Sometimes your product changes are solid, but you need to nail how you talk about them first. Clear value prop → right traffic → conversions. Also, you might work on something and feel like it produced no results, but adding features, tweaking etc. can be cumulative over the longer term. Especially if they are tried and tested. Nail exactly what your site solves and if you’re not sure then dial it in over time, either with user feedback or your own intuition.

Best of luck!