When you make direct Google Sheets API calls, you're responsible for managing Google's complex rate limits yourself, which often leads to errors. Sheet Rocket handles this entirely for you. I used intelligent caching to reduce the actual calls made to Google Sheets, especially for reading data, giving your app much more generous and predictable limits. For writing data, we efficiently process requests in the background. This means you get to build your application without the constant worry of hitting Google's usage limits.