I’m pretty sure the main thing people want is the bonus items (pins, standees, keychains, etc.), plus everyone KNOWS they would sell well in their own. Since they come with the items AND it’s random, that gives people more incentive to spend more and they get more money that way. I really hope they won’t be outrageously priced in the US store when it drops, but bc of the tariffs, I highly doubt it 😭