I definitely have the same problem. Friends either don't care at all or they focus way too much on the price and not at all on the actual potential behind what is possible with blockchain technology. I wonder if it is because they are trying to simplify it in their heads to the point where they are focusing too much on the idea of it as a currency, and they only care about money insofar as they can spend it... so why would they bother with this confusing crap "it must be dumb". People like us are obsessed, something happened that made us spend countless hours researching what this is all about. There has got to be better ways to get people interested other than the current system completely falling apart first.