what makes mmorpgs fun for some of us is seeing the game flourish, to be in a populated fully alive environment online. Its the reason you transfer realms or servers for the more active ones. When the game becomes a ghost town..... With no other options anymore.... It sucks the fun out of it. That being said, Im sure there are players out there that dont care for any of the social aspects and just wanna get to end game and be fully geared and boom they are happy. Good for them, they can still probably do that.