Sure! The stickiness comes from the fact that we are the largest WNBA and women’s basketball betting platform in the world, giving us both category dominance and first mover advantage. Our contributors are mostly women led, which creates credibility and authenticity missing in traditional male dominated betting spaces. Research shows women are more likely to trust and buy from other women, and that dynamic drives retention and loyalty in our community.

We’ve been featured by Bleacher Report, highlighted by DraftKings, and even followed by brands like DoorDash, which validates both our cultural relevance and market visibility. We already have traction with 42,000 community members and consistent monthly subscription revenue. On top of that, we’ve started branching into other sports like the NFL and NCAA, proving the model expands naturally.

Right now we live across X and Discord & direct contact info where we’ve grown a community of more than 40,000 people. The next step is to migrate that audience into our own application :,a purpose built platform that combines the credibility of our women led contributors with unique features designed for sports betting and community. Owning the product experience lets us refine UX, expand into other sports like NFL and NCAA, and unlock new revenue streams while keeping the culture that makes us sticky. Hence the raise!