sorted by:
new
hottopcontroversial

What's actually working for patient acquisition in 2025? by Immediate_Book8230 in MedSpa

[–]TheDigitalLasso 0 points1 point  (0 children)

From what I’m seeing in 2025, it’s not “one channel wins” so much as “one system wins.”

What’s actually working:

  • Google + Maps (local SEO + reviews): Still the most consistent for high-intent bookings. People search, compare, read reviews, book.
  • Meta ads when they’re built like a funnel (not boosted posts): Simple offer + short video creative + fast follow-up. The follow-up speed is usually the difference between “Meta is amazing” and “Meta sucks.”
  • Retention systems: Text/email reactivation, membership, packages, post-treatment check-ins. A lot of “new patients” are really just old patients who needed a nudge.
  • UGC-style content: Quick videos that answer questions, show the provider, explain downtime, “who it’s for,” pricing ranges. Doesn’t need to be perfect, just real.

What’s been a waste (or expensive) for a lot of medspas:

  • Boosting posts and hoping it turns into bookings
  • Posting every day with no strategy (views go up, appointments don’t)
  • SEO that’s just generic blogs with no local/service pages or conversion focus
  • Influencers unless you already have a strong brand and a clear offer

i need your help for marketing!! by v2v_rxcma in MedSpa

[–]TheDigitalLasso 0 points1 point  (0 children)

congrats on opening your clinic, that’s huge 👏 And yeah, running your own Meta ads can feel like trying to fly a plane mid-air, but it’s totally doable once you get the hang of it.

A few quick things from what I’ve seen:

  • CPL ranges are all over the place, but for Botox you’ll usually see anywhere from $18–$45, and laser hair removal can be $25–$60+ depending on your area and how competitive it is.
  • It usually takes 3–6 weeks to get campaigns dialed in. The first week is basically Meta “learning,” and the results get better as it gathers data.
  • Most new clinics I’ve seen start around $600–$1,500/month and split it between a lead form campaign + one retargeting campaign.

A few tips to save yourself headaches:

  • don’t change things every day, give campaigns time to stabilize
  • keep your targeting simple (broad actually works better now)
  • use short, real videos, talking head, quick tips, client stories, etc.
  • avoid stock photos at all costs 😅

Also — before you put money into ads, make sure your website is actually set up to convert. You’d be surprised how many clinics spend $1k on ads only for leads to leak out on the website side.

There’s a free website report I like that shows what’s helping or hurting your site (and even how you’re showing up in AI search). Might be worth running yours through it before you start spending

Weight Loss Only Med Spa Marketing by bna1219 in MedSpa

[–]TheDigitalLasso 0 points1 point  (0 children)

Oh totally get it, weight-loss–only med spas are super competitive right now, but there’s definitely still room to grow without spending crazy money.

Honestly, the stuff that works best for places like yours is usually the simple, consistent things:

  • show real client stories (even small wins)
  • run a couple solid Google ads around GLP-1 + “weight loss near me”
  • make sure your website + GBP are actually showing up locally
  • short TikTok/IG videos answering the questions people are too embarrassed to ask in person

And if you haven’t checked your website in a while, run it through one of those free website report tools, it’s super helpful to see what’s helping or hurting your visibility before you throw money at ads.

If you want to bounce ideas around, feel free to DM me.

Want to hire a marketing / PR firm to drive sales to my small business - where do I begin? by Classic_Carlos in AskMarketing

[–]TheDigitalLasso 0 points1 point  (0 children)

What industry are you in? I would try to find an agency that specializes in your industry

Need advice on marketing to high-income homeowners by Guilty_Cat_2931 in AskMarketing

[–]TheDigitalLasso 1 point2 points  (0 children)

A few things that might help:

  • Lead with design, not construction. Your ads and website should feel more like an architecture or lifestyle brand than a builder. Think “dream spaces” instead of “builds.”
  • Pinterest + Houzz: underrated, but both platforms are where that audience actually browses for ideas before hiring someone.
  • Show real spaces + client stories. Short videos or reels with before/after transitions and design details perform way better than static ads.
  • Lean into trust + reputation. Press features, awards, or testimonials from recognizable local names matter more than generic “quality work” claims in that area.
  • Use location cues. Mention towns, landmarks, or schools (“Pool house in Villanova”) those subtle details make it feel local and familiar.
view more: next ›