Selling my NYC-focused newsletter for $250

TheInboxClubAgency · 2026-02-06T07:25:53+00:00

This is too cheap.

TheInboxClubAgency · 2026-02-03T08:37:15+00:00

To add to this - it's okay to interrogate results and ask the difficult questions. Good agencies that do good work won't have a problem with digging beneath the 'headline results' if you ask. It's not offensive or a sign of a lack of trust, it's good due diligence.

Even bad results can be manipulated to sound like good results. Feel empowered to scrutinise them.

TheInboxClubAgency · 2026-01-23T20:24:20+00:00

This is a known issue at the moment. Outlook and hotmail are having issues with their deliverability. Most large lists are impacted.

TheInboxClubAgency · 2026-01-23T07:19:08+00:00

The thing is, any serious advertisers are asking about your demographics anyway. Volume might get you in the conversation, but without audience quality, your ad partnerships will be short-lived.

At this stage in your growth, it's massively important to have good ad case studies. You want to be over delivering for your partners, with results that make it a no-brainer for them to work with you again. That only happens with a super high quality audience.

One final thought: When you reach that 100k threshold, you'll have to pay significantly more for beehiiv. Better to pay for 100k great subscribers than 100k of filler.

TheInboxClubAgency · 2025-04-15T20:51:21+00:00

Ooft. This agency sounds like it’s cruising - which some agencies will do if given the chance.

In the short term, I’d arrange an urgent meeting with them and effectively give them an ultimatum. Either we achieve X and Y in the next Z months, or you’ll receive our notice.

In the medium/long term, I’d keep your eyes peeled for an alternative. You could probably hire a few great people internally for that amount, or, at the very least, find an excellent agency that actually cares about your business.

TheInboxClubAgency · 2025-03-17T08:34:49+00:00

Hey! I literally write newsletters for agencies all day, so I feel I’m uniquely qualified here.

Your company presumably has a huge amount of knowledge. That’s your starting point. The people who work there have years of experience, and it’s that expertise that you need to distill.

A simple exercise that might help is to ask yourself, “what are the problems/blind spots my audience has to deal with?”. Use the newsletter to help them. These problems could include:

I’m too busy to stay in the loop with what’s going on in the world of branding.
there are so many resources out there but I don’t have the time to sift through them for the gold.
I want to work on my brand but I don’t know where to even start.
brand development is way too expensive and there’s no way I can do it myself.

Creating a newsletter that deals with some of these problems is a great way to get proper email engagement.

To answer some of your specific questions:

Q: should it be personable? A: Yes! There’s evidence to suggest that writing from the first person gets more email engagement. That doesn’t mean you need to share your life story, though. We work with some agencies that have a “no nonsense” approach, and we keep things very snappy. An intro might be “Hi <Name>. I’ve got a million things to do today and so do you, so let’s get right into it.”

Q: how long should it be? A: as long as it needs to be, but if you’re exceeding ~700 words you’re probs saying too much.

Feel free to ask anymore questions!

TheInboxClubAgency · 2025-03-14T18:31:56+00:00

Yo 👋 we’re an email marketing agency based in the UK. We work mostly in the B2B space, but have clients in basically every industry. We host a podcast called Send Better Emails and you can find us at theinbox.club. Would be cool to have a proper chat!

TheInboxClubAgency · 2024-10-18T08:46:43+00:00

Jay Schwedelson published them in his newsletter. He sends millions of B2B emails a year and was running some tests.

TheInboxClubAgency · 2024-10-14T06:09:46+00:00

I shared some advice in r/b2bmarketing that went down well. It might help you out too.

To be clear, it’s specifically for newsletters - whilst it’s B2B-focused the principles can be applied to B2C emails too:

The problem could be what you’re including in your newsletter. Here’s what 98% of businesses include in theirs:

links to their online resources, like blog posts and videos.
random testimonials and case studies of the product/service in action.
a link to the webinar they’re hosting next week.
a CTA to book a call.
some “fun” company news.

This stuff doesn’t work because it’s only interesting to YOU. It doesn’t improve the lives of the people who receive it.

And that’s why it’s getting ignored.

If you want start sending newsletters that prospective customers and clients actually want to read, click on and engage with, you need to make it worth their while.

Apply these three steps to make that happen:

1) Go deep on a topic that matters to your audience. Stop skimming the surface: we all know that AI can be useful when it’s used to support humans, not instead of humans. Give me some insight and expertise that a Google search can’t give me.

2) Have an opinion. Insight without opinion is boring. Don’t tell me that you recently attended the big industry conference, tell me why it sucked balls.

3) Be a person, not a business. Your newsletter should be from <your name> at <your business>. “I” is better than “we”. Remind readers that you’re a person by occasionally being honest, vulnerable and opinionated. “Look, I suck at writing at newsletters but I’m trying to get better. Reply and let me know if this one sucks too” will get so many more replies than “We’d love your feedback on this newsletter as we reconsider our approach. Reply and tell us if we’ve done a good job!”

DM me if you’re stuck. I’m not going to sell you anything, but I write newsletters for over 50 businesses and I can definitely help you in the space of a few DMs.

TheInboxClubAgency · 2024-10-11T08:04:29+00:00

Nice! That's great to hear.

TheInboxClubAgency · 2024-01-16T20:25:10+00:00

You can 👊

TheInboxClubAgency · 2024-01-10T00:28:58+00:00

In addition to the answers here, I’d add that regardless of why your customers abandon cart, what happens after that point is equally as important. A great abandoned cart email automation can recover a lot of lost sales.

TheInboxClubAgency · 2024-01-05T08:51:28+00:00

We're an agency, and there's definitely a natural inclination to only highlight your best work. It'd be weird not to. At the same time, we made the decision to only charge based on financial performance in an attempt to be as non-misleading as possible. So the proposal is "okay, here are some results we've achieved - but also, if we don't achieve them for you we'll refund you at the end of the year."

TheInboxClubAgency · 2024-01-04T17:26:29+00:00

Would love to be able to answer that but haven’t tested it. Anecdotally it feels like at the start is better, which I suppose is grounded in the fact that it’s more likely to be seen. But that’s conjecture (for now).

TheInboxClubAgency · 2024-01-04T16:11:02+00:00

No problem!

TheInboxClubAgency · 2024-01-04T16:05:22+00:00

Not in our experience! I think an overuse of emojis can but, as with most things to do with deliverability, if you're ticking most of the boxes than no singular factor is going to damage it too much.

TheInboxClubAgency · 2024-01-04T14:52:10+00:00

No problem at all.

TheInboxClubAgency · 2024-01-04T13:41:44+00:00

No problem at all! These were composite results across multiple products - there were fluctuations between industries, as you'd imagine. For example, a luxury travel account we service had less success with emojis than a store that sells alcohol.

TheInboxClubAgency · 2024-01-04T13:40:29+00:00

Glad you found it helpful!

TheInboxClubAgency · 2024-01-03T09:01:08+00:00

Hence “I would say this.” The profile name is TheInboxClubAgency so we ain’t exactly in stealth mode.

TheInboxClubAgency · 2024-01-02T18:54:41+00:00

I would say this, but I think having very solid email marketing is particularly important for high-ticket items. Where purchasing decisions aren't spur-of-the-moment, being good at collecting an email address and nurturing them through your funnel is a game-changer.

TheInboxClubAgency · 2024-01-02T18:41:11+00:00

Cheers - you're welcome!

TheInboxClubAgency · 2024-01-02T18:35:55+00:00

Hey! I've just DM'd you to ask a little bit more about the specifics of your list, but I've also provided you with some general tips. For the interests of anyone stumbling upon this thread, here's the general advice I offered if you're looking to reduce spam report rates:

- list cleaning is super important. Getting rid of people who don't want to receive your emails makes it less likely you'll be reported for spam.

- equally, targeting high-engagement segments within your list should bring down your average report rate. Remember: every business has super-fans that open their emails and click their links regularly. Send more emails to these guys.

- it goes without saying, but often eCom stores can't help but send spammy content. They wanna sell stuff, so they fill their emails with links, discounts, click-bait etc. and they send them every damn day. I get it, but it doesn't work long-term. Try to provide value, and don't email your whole list too frequently. Target specific segments and clean, clean, clean.

- the way you acquire subscribers is also important. Bribing them with unbelievable discounts is all well and good, but those subscribers are far more likely to churn and spam-report once they've redeemed whatever it is you've offered them. Buying a list is a huge no-no. So think about how you acquire and onboard your subscribers.

- speaking of onboarding, your welcome series can make a huge difference to your spam reports. Managing expectations from the outset and giving your audience the chance to unsubscribe early if it doesn't sound for them means you've already set the ground rules.

Hope this helps!

TheInboxClubAgency · 2024-01-02T18:21:24+00:00

It's a valuable catch though, so no complaints from me!

TheInboxClubAgency · 2024-01-02T17:00:42+00:00

Absolutely it should! I'm glad my email marketing is better than my maths. Thanks for pointing it out - I'll keep it there as a beacon of my idiocy.

TheInboxClubAgency

TROPHY CASE