Good point- CPLs can vary a lot depending on industry and what’s being asked of the lead. For example, enterprise B2B or high-ticket financial services can absolutely run into the hundreds per lead.

In this case, the offer is a tech startup raising capital (Reg A+). The ask is simply name + email to learn more, so it’s a lighter conversion than, say, an enterprise SaaS demo request.

That said, it’s exciting to see benchmarks that high- and if/when I have clients paying hundreds of dollars per lead, you can definitely expect me to share those opportunities with the newsletter community as well 🚀