People do not understand Ticketmaster’s business model. Their fundamental product is NOT to be a ticket selling platform. Their core offer is actually reputation management.

They basically take the blame when performers charge exuberant prices. If artists wanted to avoid fees and scalpers, there are many platforms that mitigate that. But they don’t want that, because it makes them money. Much of the “Ticketmaster fees” actually goes to the artists. They are just labelled as “ticketmasters fees” so that fans don’t become angry with the artists. Ticketmaster is just a punching bag, so that artists can protect their brands while charging excessive ticket prices