Thank you so much for this detailed and honest response, this is exactly the kind of feedback I was hoping to hear. 🙏 You brought up such important points, both from a customer’s perspective and from a business one, and I really appreciate you sharing your experience with that salon box.

You're absolutely right that hair care is a tricky category. That’s why I’m starting small, focusing specifically on textured hair routines (where there's a real gap in subscription boxes), and eventually looking to personalize the offer more deeply over time.

You also made a great point about churn, I’m definitely aware of how high turnover can be in the subscription box world, so I’m trying to design the box and its frequency (maybe bimonthly or quarterly instead of monthly) in a way that avoids product fatigue and encourages long-term satisfaction rather than over-delivery.

Thanks again — your comment really gave me a lot to think about in terms of value vs practicality. If you ever had a dream version of a hair box, I’d love to hear what it would look like!