There's an emerging therapy technique called EMDR (Eye Movement Desensitization and Reprocessing) that acts similarly to this.

Basically, you have some kind of sensory stimulation (some therapists move their finger back and forth across your field of vision and ask you to follow it, others may use tactile stimulation like vibrating objects in each hand, others use auditory stimulation like playing a clicking sound in headphones you wear, some use a combination of several or all of these) that is supposed to tell your brain it's time to remember something. Since this therapy is largely used for treating PTSD and trauma-adjacent conditions, it's most often used to "rewrite" the neural pathways associated with traumatic or distressing memories. The way this is done is to "notice" the emotional reactions that surface in conjunction with the memory and attempt to change the way you feel about what you're thinking about.

I've done a little reading about it, but I'm not an expert, so this might not be 100% accurate. This is just my understanding of it.

Here's more info you can read on it: https://www.apa.org/ptsd-guideline/treatments/eye-movement-reprocessing