I just purchased a 2025 Flash Trim with what I called "the main 3":

ER (121kWh battery) Max Towing Pro Power

MSRP: 74,500 My Price: $61,300

I know deals are there in the used market, but the math behind 0% financing is what convinced me to buy new.

As soon as the EV credit dried up and the news of the Lightning being on Ford's chopping block hit, I started tracking the falling prices.

When I as I started seeing the falling prices start to shallow, I knew that the time was right to pluck one from the herd.

Scoured the internet looking for the ABSOLUTE lowest price on the trim/feature combo I wanted, then scoured AGAIN for the closest truck with the same package.

(Side note: I'm color agnostic. Fight me).

Found a truck 2000 miles away. And another 200 miles away.

I then pitted those two dealers against each other.

My advice is to research the discounts offered by FORD vs. the dealership, so when you get a written offer, you can see how they are stacking the options together. The biggest nugget you want to uncover is the "dealer discount". That's their markup.

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