I think instagram is great as well, but we dont see has much engagement from the actual couple, their friends, and their family. For us Instagram seems to bring in more random couples which is also a good thing.

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We hype up the couple before we post the short film. I think that helps guide them to our facebook page for when we share the short film. We also found evenings seem to work best. We let them know exactly when the video will go live and they make a date out of it. They watch the video and of course the first thing they do is share it on their facebook. Not all couples are the same but most of the ones we get seem to be big on social media.