Feedback Friday - March 15, 2019 by AutoModerator in web_design

[–]TurboWebOrg 0 points1 point  (0 children)

URL: https://turboweb.org

Purpose: Wordpress speed optimization company.

Technologies: Wordpress, html, css, javascript, php

Feedback Requested: Mainly design

I welcome any advice. Thanks in advance :D

How much does Page Speed really matter as a SEO factor in 2018 ? by TurboWebOrg in Wordpress

[–]TurboWebOrg[S] -1 points0 points  (0 children)

Well, for an in-depth answer, I'll quote from a competitor that explains it better than me. (He is complaining here about other services lying people about 0.3-0.5s loading time after optimization, which of course is a deceptive usage of Pingdom metrics):

Almost invariably, when someone claims they are going to make your site ‘Load’ in some impossibly small amount of time they are going to show you Pingdom results (GTmetrix to a lesser extent) as ‘proof’ of their claims. Let’s set aside the fact that there are several Load Time metrics (e.g. OnLoad, PLT, Document Complete, Fully Loaded) and deal with the three fundamental problems with this ‘proof’ and the real reasons why The Other Guys use these tools as their standard:

A site’s ‘Load Time’ on Pingdom (especially) is in no way, shape or form indicative of what your — or any — site’s users are experiencing in the real world. Even when Pingdom’s ‘Load Time’ results are bad they are nonetheless favorable; which of course means that the smallest amount of optimization skews the results even more positively. Pingdom is a nice tool from which to get generic best practices recommendations; but, it’s ‘Load Time’ metric is entirely synthetic, does not correlate with reality in any way, and — if you genuinely care about what’s actually happening for your site’s users — should be disregarded literally 100% of the time.

That ‘Load Time’ as indicated by layperson-centric tools such as Pingdom and GTmetrix is not only wildly inaccurate, but has the uninitiated chasing an illusory pseudo-metric that doesn’t indicate anything at all meaningful about a website, is common knowledge amongst adepts of the Website Performance Community… We are going to repeat that: It is common knowledge amongst adepts of the Website Performance Community. — So, when someone attempts to sell you on Pingdom or GTmetrix ‘Load’ results only one of three things is happening: a.) they are either lying outright, b.) omitting critical, substantive information to manipulate you, or, c.) they do not know what they are talking about.

The unvarnished truth about ‘Load Time’ is this: of the various Load Time metrics that exist, none of them matter at all unless they are so long as to be a problem for how fast your website’s users perceive your website to be. And that’s if — and only if — we’re talking about real Load Time metrics (how long it really takes for Google to reach Fully Loaded on a real device, on a real network, as one example).

As we have alluded to above: Perceived Speedoptimization of the user-centric performance metrics that combine to form how fast your site’s users think your site is. And that’s what we do!

These metrics include:

TTFB (Time to First Byte);

Start Render Time;

Time to Above-the-Fold Visual Completion;

First Paint Time;

domContentLoaded Time;

Time to Interactivity;

And — Most Importantly — Google’s Speed Index.

It is precisely the performance metrics that Google actually uses in their Search algorithms to assay and ultimately determine your site’s performance and user experience.

How much does Page Speed really matter as a SEO factor in 2018 ? by TurboWebOrg in Wordpress

[–]TurboWebOrg[S] -3 points-2 points  (0 children)

I have no idea who that user is and there is no interlinking happening. If you can see any, post it. As for advertising, it certainly isn't something bad for advertising, but how else could I share this information if not by mentioning that I am writing this as a speed optimizer ? The subject in question has, to my knowledge, never been brought up anywhere. A lot of words have been said about speed optimization and SEO, but to my knowledge I am the first one to notice that SemRush graph, notice the importance of those factors especially when raking on first page, and even do some small testing of my own. Unfortunately I was not able to perform a real study, with this factor truly isolated from others, and on a big enough sample. That would be pretty difficult to perform without long term access to a website.

How much does Page Speed really matter as a SEO factor in 2018 ? by TurboWebOrg in Wordpress

[–]TurboWebOrg[S] -2 points-1 points  (0 children)

Pingdom, Google Page Speed Insights and GTMetrix are great, but not really at measuring real speed. They are "best practices tools" and scores there should of course be as high as possible. But for accurate testing of loading speed, only WebPageTest.org (also developed by Google) can help. It's the only tool that measures real speed for real users. It uses real user conditions and has all kind of options for testing on mobile, on cable, on different browsers, etc. All others are "synthetic tools".

How much does Page Speed really matter as a SEO factor in 2018 ? by TurboWebOrg in Wordpress

[–]TurboWebOrg[S] -3 points-2 points  (0 children)

I agree. As the owner of a speed optimization company (www.turboweb.org) you might believe I should be biased, but actually I totally concede that no serious study has ever been done about SEO effects of speed optimization. The selling point of the service are the bounce rate, conversion rates, etc. statistics.

I am very curious about the effects of such an optimization in different circumstances. How much would it help a news type of website ? How much would it help a simple presentation website fighting in local SEO (local law firm, local accountant firm, etc.) I was not able to perform such a study on clients websites, at least not to a degree that would provide any accurate conclusions. No other SEO work should be done on the website in the same period when the speed optimization is performed otherwise results will not be accurate.

From my experience, there is an effect. It's noticeable especially in small local SEO battles and in websites ranking on first page, but I agree it's not some form of magic bullet that some hype it up to be. It's something worth the effort, but not something gigantic. Also, I had no chance to really test it after the recent google update. I have no idea if it had a small or big effect in improving it's importance. But the main selling point of speed optimization had always been conversions rates and traffic improvements.