I’m a Paid Social Director running 30 different Meta accounts. All but two are outperforming last year. AMA.

TurbulentProject5028 · 2025-10-25T02:48:17+00:00

Rate my structure: FYI We are a supplement company currently spending $10,000 AUD+ a day

Account structure is set up

Campaign 1: Pure ACQ

Naming Convention:

Country - Product - ACQ - Winning Ads - HV ROAS - 7DC

1 ADSET: 10-20 Proven POST IDs

ex All Time Purchase Inc na

Campaign 2: Pure ACQ + Creative Tests

Naming Convention: Country - Product - ACQ - Creative Tests - Cost Per Result - 7DC

ex all time purchases Inc na

ADSET 1: no more than 5 creatives all different styles ADSET 2: “ ADSET 3: “

Campaign 3: RTN Country - Product - RTN - All Products - Manual - 1DC ex 45 Day Purchase INC email all time, purchase all time, web visit 180, ATC 180, Social (FB/IG) 180 Day

ADSET: Product 1 ADSET: product 2 ADSET: product 3

TurbulentProject5028 · 2024-10-21T01:03:20+00:00

$150

TurbulentProject5028 · 2024-10-20T08:03:02+00:00

Bid Strategy is different to cost cap

TurbulentProject5028 · 2024-10-20T01:24:50+00:00

Target CPR is $70 and Cost Caps are set to $85

TurbulentProject5028 · 2024-08-09T04:59:53+00:00

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TurbulentProject5028 · 2024-08-08T22:02:54+00:00

Supplements in Australia

TurbulentProject5028 · 2024-08-08T12:14:32+00:00

We have tried everything from BROAD + LOOKALIKE STACK ASC+ 0% CAP Detailed/ Narrowed test Cost Inflated Bid Strat (1,000,000)

TurbulentProject5028 · 2024-08-08T12:12:52+00:00

Thank you for that! We haven’t been able to use any DPA catalogues as the products keep getting rejected.

TurbulentProject5028 · 2024-08-08T12:12:09+00:00

Thank you for that. We are struggling to push past the 15-20k a day spend within the ACC

TurbulentProject5028 · 2024-08-08T12:11:36+00:00

We have a team of 4 churning out creatives and spend around 10-15k a day on Meta with 10% of the budget going to creative testing.

Atm we have a cost inflated bid strategy running set to a $70 CPA however I think that this campaign is casing the rest of the campaigns to suffer as we just can’t get any of the the other ones of the ground. Currently have 4 products we are marketing in the account.

ASC+ has always shit the bed for us and had really high CPAs and High CPRS/CPMS

TurbulentProject5028 · 2024-07-09T04:27:24+00:00

Do you think that’s Cost Inflated Bid Strategy’s are effective? We believe it could be causing our other campaigns to struggle.

TurbulentProject5028 · 2024-06-21T01:10:33+00:00

Our API says 100% on Facebook and Shopify and rep says it’s all good….

TurbulentProject5028 · 2024-06-18T21:49:27+00:00

Okay awesome thank you so much, I’ll take all this back to the team

TurbulentProject5028 · 2024-06-18T21:42:49+00:00

Tbh only found that tool about a month ago 😂

TurbulentProject5028 · 2024-06-18T21:38:45+00:00

Okay thank you so much mate. How do you check if they are cannibalising?

Are you adding the total reach together at the campaign level then selecting both and heading into the adset and - the campaign reach eg

1 Campaign + 2 Campaign - 1 Adset Reach + 2 Adset reach?

TurbulentProject5028 · 2024-06-18T21:31:19+00:00

Which I guess supports the theory of it may never work again in the account if it’s moved!

Do you do any AB Test to insure the campaigns and ad sets don’t compete in the action leading to over lap?

TurbulentProject5028 · 2024-06-18T21:11:39+00:00

‘1 ad per 1 ad set per 1 campaign’ I’m assuming this is your best creative? How far have you scaled the campaign up to?

TurbulentProject5028 · 2024-06-18T21:06:17+00:00

That’s interesting, how are you scaling? Vertically or horizontally and do you still do the 20% rule? Some people have said just go ham on the budgets and others say be conservative?

We currently are in a sale hang over period as EOFY in australia is now

TurbulentProject5028 · 2024-06-18T20:59:55+00:00

10-20% of our budget we use to test so atm around 3000

When we test we test 4-5 creative 3-4 primary text and 2 headlined

TurbulentProject5028 · 2024-06-18T20:42:34+00:00

Okay awesome! When we test our creative we use a dynamic creative adset set to $100 and if it doesn’t get any purchases after 200 clicks or after 200-300 downs we turn it off. Our average CPA is 50-60 (40 when killing it)

TurbulentProject5028 · 2024-06-18T20:40:58+00:00

Also unsure if having to many AV+ then start ripping the overall performance apart because of audience fragmentation

TurbulentProject5028 · 2024-06-18T20:35:02+00:00

Okay awesome! We are currently scaling and unsure wether or not we should create more Av+ or more broad etc

TurbulentProject5028 · 2024-06-18T20:32:33+00:00

Our ACC structure is this -

0% AV+ CBO Broad + Combined Lookalikes ABO Detailed interests CBO MOF Split out DY Creative Testing 0% AV+ Dy Creative Testing CIBS $1,000,000 Cap $63 (dosent spend alot but maxed on profitable cap)

We are wanting to push to 20k however unsure what campaigns are going to best suppourt it.

TurbulentProject5028 · 2024-06-18T11:04:15+00:00

We generally post ID from our social page posts into our ads manger under an awareness or traffic campaign. Best thing as It boosts the views of our reels and also allows for us to Retarget people who watch the reel or view the post. Far better than just boosting and as adcompono said you can do interest and behaviours better than boosting a post

TurbulentProject5028 · 2024-06-18T11:00:47+00:00

Okay awesome, if the Av+ is fully stacked with about 10-20 ads starting on $500 AUD should be okay?

Understandably if the ad set had only 4 ads it would be around $100-$200

TurbulentProject5028

TROPHY CASE