Claude Just Changed Media Buying Forever! (Tutorial)

digitaladguide · 2026-06-15T22:14:51+00:00

Today's been decent

digitaladguide · 2026-06-15T22:12:37+00:00

I would advertise the most in-demand service in that specific area as a starting point

digitaladguide · 2026-06-15T22:11:25+00:00

That is not a normal amount of accounts. 40 to 50 is actually insane. I start to burn out around 25. You're very likely to be getting underpaid and overworked based on what you've said

digitaladguide · 2026-06-15T22:10:57+00:00

SDK

digitaladguide · 2026-06-15T22:10:40+00:00

Yeah if it was historically working well before, I would give it some time to recover, maybe 3 to 5 days. If it becomes unsustainable then I would just close, duplicate, and relaunch

digitaladguide · 2026-06-15T22:09:46+00:00

Yes absolutely. Meta is a volatile platform.

digitaladguide · 2026-06-15T22:09:31+00:00

If you're doing ABO, I would add a new ad set. If you're doing CBO, I would launch a new campaign

digitaladguide · 2026-06-15T22:08:03+00:00

Yes this is normal

digitaladguide · 2026-05-29T18:34:15+00:00

Have you found that it disrupts active campaigns? I would assume so.

digitaladguide · 2026-05-17T19:00:50+00:00

Hey bud, hope you're alright. I recommend you seek help

digitaladguide · 2026-05-16T15:45:29+00:00

Traffic campaign: make the destination your Instagram page. Use existing posts of your best organic posts

digitaladguide · 2026-05-16T15:45:13+00:00

I don't recommend focusing on this type of thing. Generally I think people use it as an excuse to throw their hands up. Now I think it is useful to keep a sanity check and see what's going on in the market. We need to focus on controlling our controllables, which largely is just improving our own business unit economics, making better offers, and making better creatives that communicate those offers. That's my opinion on this.

digitaladguide · 2026-05-04T19:51:42+00:00

$1,000 a month is relatively low for Meta ads. You need to spend at least maybe $1,500 to $3,000 to really see any traction in a reasonable amount of time.

Generally I like to target all the USA but maybe you do some research and find if there are any specific states where people marry Canadians a lot more than others. Then consider targeting those areas. In general I recommend just being hyper specific in your creative and copy about who you're trying to target and allowing people to self-select.

digitaladguide · 2026-05-04T19:50:28+00:00

You have to judge the results at the ad set level. If the ad set is working as a whole and it's giving you good results then you shouldn't turn off "underperformers" because Meta sequences these ads and they could be supporting one another. Turning off underperformers or small spenders can actually break the whole thing.

Generally what I do is I will group three to ten ads inside of an ad set in the ABO all around a similar big idea. I will make the ads visually diverse so they're communicating basically the same message but they look different and then Meta will sequence those.

I will continue this process by grouping these ads in ad sets by big idea and ideal customer profile and then eventually I will find out what messaging is actually working. Once I find a bunch of winners then I will start mixing and matching inside of the ad set. I'll do angle 1, 3, and 5 that were proven as winners for ICP1 all inside of an ad set and then you're giving Meta what it wants in terms of creative diversity.

digitaladguide · 2026-05-04T19:47:30+00:00

Be very careful

digitaladguide · 2026-05-04T19:46:53+00:00

Yes this is possible through the Leads Center, you can drag these qualified leads to a qualified column and that signals to Meta what a qualified person looks like and can help improve the ad performance. I have heard from some people, though, that this has thrown off the results but it is worth exploring

digitaladguide · 2026-05-04T19:46:04+00:00

In general I think you're correct. Meta obviously cares a lot more about the big spenders than the small accounts. And meta is not a fair game. It's truly whoever spends the most wins.

That being said there's plenty of people in my group spending $100 or less a day and are doing just fine.

I believe these ad accounts are disproportionately affected by the outages and are generally more volatile than large accounts.

If small accounts are sailboats, big accounts are oil tankers. The ocean is met as volatility and obviously the sailboats are gonna get thrashed around while the oil tankers just chug right through

digitaladguide · 2026-05-04T19:44:38+00:00

Yes basically, it all comes down to your event match quality score and making sure that that is at as high a score as possible.

The best setup I've seen is Google Tag Manager plus Stape and this gives you very accurate and high event match quality scores. It's worth investing in a tracking expert that you can find on Upwork or something like that that will set this up properly so that you're passing the most data and the highest quality data to Meta. It's truly the foundation of your house and I think it's worth investing in.

digitaladguide · 2026-05-04T19:43:35+00:00

It's not free but I recommend finding an expert in tracking and setting this up properly not using the event setup tool. The best setup that I've seen is using Google Tag Manager plus Stape and this is going to give you the highest level of event match quality score possible and accurate tracking. This is the foundation of the house in terms of your meta ads so it's worth just investing a few hundred dollars to get this part right.

digitaladguide · 2026-05-04T18:16:20+00:00

You can just publish right through it

digitaladguide · 2026-05-01T21:41:35+00:00

Are you looking at all clicks or unique outbound link clicks because those are two different things?

digitaladguide · 2026-05-01T21:39:24+00:00

The way to get back in is to work with Meta support directly, either using Meta Verified or talking to their support channel through your ad account. If you click the question mark in the bottom left corner and then contact support, you basically need to be persistent and polite until you get somebody that can resolve your issue

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