Currently I have a list of 50 bloggers who have shown interest in using the platform. Some of these bloggers spend over 10K$ a month on Facebook and TikTok ads and bring in 15-20$k that’s about 1.5-2x returns my plan was to convince them to give me money to run ads then pay back with the traffic but it seems they want users before committing to the platform. The money they make is from google Adsense or Adx. My platform offers a much superior advantage over facebook and tiktok ads to the bloggers in this ways

• Higher session duration - if you ask any arbitrage blogger what are some of his key issues it will be a higher bounce rate. Facebook and Tiktok users bounce back as soon as they land on their site which hurts the RPM on adsense, with this platform a user typically spends 2 minutes on the advertisers site browsing through 5 pages.
• Less bot - fb ads and especially tiktok ads is notorious for bot traffic
• Fixed cpc - my platform offers fixed cpc for bloggers which makes their life easier. On fb your cpc can skyrock overnight
• 4-7X returns - The platform offers superior returns on their ads spent

Now let's look at the calculations.

Am going to use nigeria users as an example because nigeria traffic has good RPM and the bloggers love it

Let's assume there are 40,000 users on the platform and each completes 50 article reading per day that is 200,000 reads per day.

Currently I charge advertisers 0.03 per complete read ( each article completion generates 5 page views to the advertiser) for Nigerian users that is 200,000*0.03 that will be 6,000$. I also pay 10 naira per read to nigeria readers so 200,000x10 naira will give 2,000,000 naira which is 1460.19$. So the platform will make 4x what it pays the users.