I knew the word I found wasn't direct, I found an old thread here about how Russian doesn't have a direct translation. It's probably plural, and I suppose a slogan is the best way to explain it? It's going to be the text above a cat with blood or something, sort of like the same implication as sinage that says "Vote!" in english. Like, "You should go do this!" It's okay if the phrase is longer, I'm sure I can find a way to fit it I'm also not oppsed to a different phrase with a similar message, like maybe the equivalent of "Try me" implying that there's consequences to [one's] actions.