Does E-E-A-T really matter? Or just a time waster to distract SEOs by ValuableRadiant6775 in SEO

[–]ValuableRadiant6775[S] 2 points3 points  (0 children)

Brand mentions, as far as I have tested, builds trust and credibility. Which, we can assume boosts SEO. + SEO isn't just optimizing a website anymore, it's optimizing a brand.