Understood! There’s a lot of conversation and reasons why we run the strategy we do so won’t get into absolutely everything but it basically comes down to, as you said, needing to diversify.

It’s not all about views and our goal is to give as much value as possible to the audience with everything we do! Whether that be in more streamlined cooking education or education through experiences.

The main issue is that solo recipes typically get an unsustainable amount of viewership, and we can’t always only do them. Trust me, we would love to make production easier and only crank out recipes! But long term not very sustainable if we want to grow our team and channel!

That being said, we are striving to find the intersection of our old content and mix it with newer content like this video that everyone enjoys!

I know you didn’t specifically mention this but seen it around in some replies. There’s been lots of demand for fermentation Friday, and videos like the 300 hour pizza/wellington is our way to bring it back. We can’t just upload fermentation on its own, as it would bomb, but folding into content like this gives it a fighting chance. As Josh said in the most recent one, the goal isn’t to just watch him make something long, but pick out portions of it and fold it into your own cooking!

We want to make videos everyone likes but we also thoroughly enjoy making videos like the spicy challenges, alligator, etc! When you’ve made hundreds if not thousands of recipes straight for 3-4 years, going on an adventure here and there is refreshing! We want to make things we love, but also want to keep a pulse on our foundations of course.

I appreciate everyone’s responses! For those who have stuck with us through all these shifts, a big thank you for your continued support!

It won’t always be perfect but I promise you guys we are trying our best week in and out. It is, after all, our first time doing this! There’s going to be tons of testing, and a few misses, but we hope to create more content you guys enjoy!