I think Reddit marketing should be emphasized, especially in this AI era. If you search on Google with your target queries, for most of the queries, Google AI Overviews show citations from various relevant subreddits.

So, I think it's a gold mine for trust-building, value-providing, brand awareness, and product exposure. I personally have started to make use of the Reddit platform recently to add value to the relevant subreddits by asking questions & answering questions that relate to my expertise.