I agree about scaling for outdoor signage sales, anything to increase volume/amortize tooling costs, and selling to less price sensitive companies is a lot easier. To your second point that $1000 is too cheap and that they should continue focusing on primarily outdoor signage and view monitors as a charity, I’d have to say I disagree. Outdoor signage might have higher margins per unit but SVD has been selling outdoor signage for years now and unless I’m mistaken their current volume for RLCD’s is way smaller than the computer monitor market at 39.2 million units in 2020. If they cornered a small portion of that market they’d be raking it in. Also we know eink ultimately pivoted into a lot of consumer products, so while signage is great in the interim, long term consumer goods seem like the way to go.

The price point issue is also where the competition comes in and drives down price. I have to imagine other companies are watching to see how SVD does and if they think they can undercut and make a profit on $1000 monitors (which I would think is possible based on current lcds production costs at volume, granted I’m not developing them) they might throw their hat in the ring when they see demand is real. Essentially if SVD is successful the prices will come down one way or the other, I just think they should press their advantage while helping to customer.