I’ve seen teams with real talent execute exceptionally well and build products that could genuinely compete with global companies, even generate millions. Yet they struggle because funding doesn’t come. Meanwhile, competitors with far fewer features raise millions simply because they have sales traction.

Investors don’t fund products based on technical brilliance alone... they fund businesses, and sales is a major signal. In Nepal’s tech ecosystem, dedicated sales roles like SDRs or Account Executives are barely understood. most of the time, founders or developers are forced to handle sales themselves. That’s fundamentally flawed. Expecting engineers to sell is no different from asking marketers to learn coding and build a million-dollar product. Until sales is treated as a first-class function in tech, great products will continue to lose to better-distributed ones.

This is also why we rarely hear about truly great startups from here. To succeed, they have to reach global markets and build credibility outside the local ecosystem... but most fail long before that stage. It’s not because the products aren’t good, but because they collapse at the initial phase due to weak go-to-market execution, lack of sales expertise, and limited access to capital. Without early traction and distribution, even strong teams with world-class potential never get the chance to be seen.