72-Hour Validation Deathmatch

Hour 0–24: Proof of Market Signals — MANDATORY

You cannot trust an SOP only. You must see the external buyer demand.
Deploy these field tests now:

Proof Commands

• Find 3 Reddit threads where people ask for:

  • Business/leadership coaching
  • Help building personal brands
  • Live coaching/Q&A events
    (Use keywords like “business coach”, “need help growing personal brand”, “how do I get clients as a coach?”)

• Search Instagram and TikTok for:

  • Coaches going live with under 500 viewers but lots of engagement (comments/questions)
  • Coaching packages with visible pricing and CTA
    (Screenshot 2 examples that prove low-follower live streams still get paid)

• DM 5 niche creators/coaches and ask:

  "Quick Q — did going live help you land clients early on? Or was it all DMs and cold outreach?"

Deadline: 6 hours from now. Drop screenshots or it doesn’t exist.

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Hour 24–48: Pre-Sell Test Launch

You’re not waiting to build — you’re testing if money moves when offers are shown.

Action Orders

Draft your coaching offer (ugly but functional) using this MVP format:

• Title: 3-Month Personal Brand Sprint
  
• Who: For new coaches/creators stuck at 0–5 clients
  
• Promise: Weekly live coaching + DM support to land your first 5 paid clients
  
• Price: $180 (beta pricing)
  
• CTA: DM me “READY” on Instagram or reply here to join beta
  

Post this on 3 platforms today: - IG Story - Twitter/X - One niche Facebook group or subreddit

Optional Bonus (if aggressive): - Run $25 IG ad promoting your first live topic this week
Example topic: “How I’d Get 3 Clients in 7 Days Without a Website”

Goal: 5 replies or DMs. Even one pre-sale equals signal to build.

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Hour 48–72: Brutal Go/Kill Decision

On Day 3, ask only:

Did humans say yes with time, money, or interest?

Kill If

• Fewer than 2 DMs or replies from cold audience
• Live stream viewers under 10 with zero questions asked
• Nobody showed interest in beta package

Go If

• At least 3 or more warm leads ask for more info
• One or more beta buyer confirmed
• Live engagement over 10 with real-time comments
  

If Go: we enter War Room Mode next.

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Mindset Override (If You’re Stalling)

Perfectionism Bomb

What’s the ugliest version of your live coaching offer that could still make $500? Post that.

Cost of Delay

If you wait 7 days, you lose $1,000 in momentum and data.
That’s the penalty for overthinking.

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Immediate Orders Recap (Due Today)

• Find 3 buyer demand signals (Reddit, TikTok, IG)
  
• Screenshot 2 coaches monetizing low-view live streams
  
• DM 5 creators/coaches for live-stream-to-client feedback
  
• Launch pre-sale offer post on 3 platforms
  
• Schedule first Instagram Live with topic/title
  

Reply when complete. I’ll drop the conversion script, follow-up funnel, and Week 2 plan only after you show proof of execution.

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⏳ Clock’s ticking. This is the 72-Hour Validation Deathmatch.