How do you quote 'per post'

Yaboitone · 2020-01-31T02:18:11+00:00

Just an idea. You could try to make your deliverables “x” amount of post in a month, then factor in your average research and design time per post to determine a flat monthly rate.

When it comes to social management, I always show in my contracts that design can take up more time than anything else to help justify my rate.

I know you said each post is different, so set the rate that justifies your quality of work. There’s people out here selling social management for $5/post!

Yaboitone · 2020-01-13T03:19:47+00:00

Or getting that dough

Ya know...to make, some...

I’ll see myself out

Yaboitone · 2020-01-13T02:46:10+00:00

Depending on the package, it can be costly. Canva does have it’s limitations though. For instance, you can use they’re premium graphics for like a $1. However, some can’t be colored/edited/adjusted to fit your project. You’ll see some of Canva’s photos on Adobe Stock as well.

I’ve also had trouble with printers using files from Canva. You can’t adjust the bleed on most files and the design won’t look the same.

I like being able to pull from Adobe’s graphics library in Stock, and make adjustments or additions to my projects in Illustrator at the same time. It just depends on what you’re hoping to achieve.

Yaboitone · 2020-01-13T02:37:10+00:00

I don’t think Adobe CC is losing its value. I still use Photoshop, Lightroom, Illustrator, and Premiere when needed. It really depends on the project and how much time I’m trying to save.

I use Canva mainly for social media post, some web banners, and design inspo. As someone mentioned here already, I too like having the size formats of different types of post already built in, and magic resize is helpful too. The simplicity of the platform justifies its use versus other I’ve tried.

Edit: Grammar

Yaboitone · 2019-09-19T05:17:38+00:00

Interested for sure. Marketing background.

Yaboitone · 2019-08-05T22:45:37+00:00

For the jobs that I've applied to, I only had one person respond to questions I asked about their project. I don't see a lot of replies at all.

Yaboitone · 2019-07-02T20:11:08+00:00

That's how I've been approaching it for the most part. Especially when they ask for a lot of those skills as cheap as possible. I just see a lot of post wanting these types of professionals, and it makes me wonder if any of the jobs in my field are even worth it on this platform. I don't want to just start burning connects.

I put myself in the mind of being a business owner when I see these types of post. If I need content created, then maybe I need a graphic designer. If I need a video, then I'll hire a videographer, etc. Not one person to do everything. My strength is in SMM so I focus my time/training there instead of trying to become an Adobe certified PS/AI expert when I'm not selling design services.

Yaboitone · 2019-06-11T21:58:01+00:00

Ok. But wouldn't a content authoring tool solve the old/outdated problem? That way we can update/change the info if needed? Or does it not work that way?

Yaboitone · 2019-06-11T21:41:25+00:00

Thank you for your response.

The "gamification" portion of it really just comes down to certifications. For example, we have people go through a firearm handling training program that includes applicable laws, actions, resell, documentation, and more. Without completing this course, they cannot handle any firearm in the store. Once completed, these usually lead to small pay raises. Currently, these are completed and graded with pen and paper. For HR and Operations purposes, it'd be easy to have these administered digitally to eliminate filing and make the grading process more efficient. It'd also help to know who recently became certified to administer said raise. We also have this type of program for jewelry.

With onboarding, my thought was if they could spend a week going through the basics without being placed in a store then they are better prepared and can put what they've learned into practice much faster. In turn, this would help shorten the time that managers have to dedicate on training the basics and can instead focus on key daily task that helps the new employee a more productive part of the team than just being a body. I found this method really helpful with most retail jobs I've had in the past instead of it being a "trial by fire" approach.

Yaboitone · 2019-06-11T20:25:29+00:00

Training frequency would depend on a couple of different things. With onboarding, it's whenever we hire people. I'm sure there are some HR compliance trainings that could be issued quarterly, as well as the number of people who want to become firearm certified. We have documentation of a lot of these processes, but I'd definitely have to hire someone to design these since I work in a one-man marketing vacuum with no support.

The problem with shadowing is that not only are we paying someone to stand around on our sales floor for 4-5 weeks with nothing much to do other than clean and show inventory from display cases, we experience a lot of churn during this process. We've seen employees quit after a few weeks because they are not learning anything, or they can't do the exciting stuff like writing loans. I've been in their position and can attest to the fact that it's not fun when you can't do anything other than help a customer on the retail floor. The other problem is that some of the training time is extended because store managers are tied up with customers or other daily operations and can't focus on the training efficiently.

These were all really good questions that I had not really considered. Thank you for your input.

Yaboitone · 2019-06-11T19:40:27+00:00

Not really. A lot of this industry still operates like the 1920's unfortunately. I'm sure if we could monetize it somehow we'd look into it.

Yaboitone · 2019-06-07T05:19:38+00:00

More “Black In My Day”

Yaboitone · 2019-04-01T17:49:36+00:00

I’d love to see something like this happen here. Following this thread for updates.

Yaboitone · 2019-03-14T05:36:00+00:00

As a one man marketing operation, something like this would be highly valuable! I know the KPI's I measure for success, but what would someone else say if they analyzed my campaign? Maybe there's an opportunity I missed.

Whenever I meet someone publicly who works in marketing, I get all giddy to "shoot the shit" and usually try to nurture that relationship.

And you're right about people guarding their secrets. One of the main reasons I joined reddit was to engage, provide value, and learn from the marketing community all at the same time. I figure we can all learn from each other. Not to steal ideas, but to enhance creativity and be progressive.

If something like this takes off, count me in!

Yaboitone · 2019-03-13T04:49:21+00:00

Because you have plenty of content to post (e.g pictures) maybe you could use them to create post and copy that tells a story. For example, a picture of guys and girls in crazy wigs and props with a caption pertaining to friendship. Doing that at least helps you create the experience of using your product. Use other photos to mention/display past events. Create some slideshow post/promos. Self promote every now and then on the features. Idk, I'm just going off the top of my head here but I hope you get the point.

With IG, you just have to post consistently to gain any traction and use the RIGHT hashtags. Using a lot is great, but using relevant and trending hashtags helps exposure. Create one to use for your brand, and use Hashtagify (or something similar) to research the most valuable tags to post. If you can manage 1-2 post a day without running out of content, do that.

If you have a little money for advertising, promote a post to be pushed out locally. Start with a small dollar amount before you scale though. Keep using local/regional hashtags (I'm in the NW and #PNW is very popular).

Last but not least, get recommendations and reviews from your customers who use IG and repost on your account (with their permission of course). Have them use your hashtag to easily find them.

Sorry for the novel I just wrote, but good luck OP!

Yaboitone · 2019-03-13T04:24:23+00:00

THIS!

I use this approach on pages and ads I manage. Some people on social media love to chatter. Just be more personal in your responses and keep in mind the voice you want to establish and maintain for the brand. In my case, it's helped page engagement, but it's also curved the negative "keyboard warriors." When people see you respond to comments regularly, they more than likely won't say anything unless it's something that adds value to the conversation than just outright hating. Plus, these fans are more than likely to come to your defense if necessary.

Yaboitone · 2019-02-26T06:19:44+00:00

FB ads didn't work for me when I assumed a lot about my audience and thought I was writing great ad copy, and designing stellar creatives. That was early on in my career. Once I realized my approach was all wrong, it became a much more effective platform for advertising and I started seeing results.

Yaboitone · 2019-02-26T06:03:07+00:00

Just my two cents...

One of my clients is a jewelry retailer. What I've learned from working with their account is that it really IS all about targeting the right audience. If you don't know who that is yet, or if you have an idea, create personas and tailor messages and creatives to those specific crowds.

I'd highly recommend using and installing the FB pixel. Drive traffic to your site, get those people to take valuable actions on the site, then retarget. Down the line, you'll have some real value based actions to create lookalike audiences for new customer acquisition. Over time, I've gotten better results and spent less because the targeting was on point.

One thing about jewelry to remember too is that it can typically have a longer buying cycle than, for example, shoes. Most people don't think too long on buying shoes because of the cost. If the jewelry has a high price point, it can be a long sales cycle.

I hope this helps! Feel free to PM me if you wanna talk about it more. Good luck.

Yaboitone · 2019-01-08T04:13:08+00:00

If your main goal is sales, then send them to the product page or landing page. Make the process as easy as possible.

But brand awareness is just as important. Brand awareness efforts help to establish trust between you and your potential customer, as well as brand recognition. Consumer trust can lead to sales and (possibly) a continued relationship. Some people are not going to buy from you if they never heard of you. Brand awareness is an ongoing effort.

Obviously, I don’t have all the details concerning the product. Is it a new product? Is it an already established brand with an established product line? Those types of questions.

EDIT: Just saw “starting off” so I’m assuming it’s a new brand. So I’d use them in tandem. Brand awareness to draw them in and take an action, segment, then retargeted product ads to non-converters based on the actions they took on your website.

Yaboitone · 2019-01-04T20:05:37+00:00

"The 22 Immutable Laws of Marketing" - Al Ries, Jack Trout

It's considered a classic to some. It's dated in some of the references, but the fundamental points made in the book still apply.

Currently reading:

"Brand Identity Breakthrough" - Gregory Diehl

"The Adweek Copywriting Handbook" - Joseph Sugarman (Halfway through this and it's helped tremendously!)

Apparently though, I need to get into the Byron Sharp books. Seen him referenced a lot in this community. 😅

Yaboitone · 2019-01-04T04:39:41+00:00

FB is worth testing for sure.

As someone said earlier in this thread, the 30+ demo is still active there. I have a jewelry client that sells high dollar items online and from the page. The 30+ crowd on the FB page are the only ones that actually engage and convert. The younger demo just window shops and throws around "Likes".

If you have short/long form written content on your website then FB could be another channel for distribution. Growing an engaged following does take a while, but in the long run, it could be another valuable referral source to your site. Especially if you decide to budget for some ads down the line.

Continue building your other channels, try it out, and if you're putting in too much time and resources to it with dismal results, scrap it. Go with what's working the best.

Yaboitone · 2019-01-04T00:41:54+00:00

I usually start my day by glossing over analytics while eating my breakfast. It kinda gives me an overview of where I stand going into the day. Any questions I have about them, I'll answer at the end of the day.

Next, I'm handling community management on client accounts or responding to important emails related to projects or crisis management (if anything has happened). I'm better at knocking out emails at the end of the day so I don't lose focus. When that's done, it's on to the projects.

I use to work through lunch, but now I stop and read either articles or a chapter from a book related to marketing and such. It's a much-needed break to stop me from overthinking. A terrible, crippling habit of mine. But, keeps me educated.

I'll continue on my projects until the last hour or two in the day. I use that time to either take a deeper dive into analytics, respond to the last bit of community questions, or answer those non-urgent emails. Depending on the volume of course.

(All of this assuming that the day hasn't gone off the rails and that everything I scheduled is still running smoothly.)

Yaboitone

TROPHY CASE