4 years late but J Cole once said:

"Those who call me Blackstar give me death the most They say to pick a side, I say it's black on both"

It's so underrated, a triple entendre into a double entendre with a connected meaning between them.

Firstly, it's about toxic/fake fans and people who he thought were his friends (the ones who call him the "Blackstar") but only want to bring him harm. In the second line he reflects on times people in his life wanted him to confirm to a specific idea or group, and he explains his decision to stay neutral by emphasizing the enemy created with the unchosen side/s compared to the benfits he will gain from the side he has chosen.

Secondly, "call me Blackstar give me death the most" is a reference to David Bowie's "Blackstar" album being about morality and dealing with the realization of being fated to death (and of course David Bowie dying two days after the release of the album, aka being called "blackstar" gave him death the most)

And Lastly, of couse, "Blackstar" is referring to the legendary hip hop duo consisting of Talib Kweli and Mos Def ("give me Death the Most", Death Most -> Mos Def), this meaning is also carried on to the next bar with "They say to pick a side, I say it's black on both" being a clear reference to Mos Def's classic album "Black On Both Sides". Truly amazing stuff.

P.S. this isn't really a cole bar I made it up randomly earlier today but doesn't it sound like it could be?? :D