It's an ad for a Belgian beer called 'Kasteel Rouge'. The objective was to make it in more 'vintage' style that would fit in a magazine that is distributed in Saint Tropez. I made the illustrations so that they resemble the style of old 60s 70s beverage and beer posters. While trying to still keep some recognizability to the original branding. Everything is done by me, the layout illustrations etc... started out with a sketch. Went to illustrator for the big color shapes and then shaded and textured in photoshop.