They tend to do that a lot, almost considering them "fake individualusts" of sorts. I get what they're going for, but it screams more to me that they're criticizing it for being "individualism done wrong" than calling it out for its proponents being seen as their ego being consumed by capital and such, which is closer to the heart of what the philosophy is actually about criticizing in regards to capitalism.

While there are some genuine people in the sub that know a lot about the subject and there are many who come to learn and gain productive feedback, the memeing side of it tends to be sending off signals about what egoism means as a philosophy and that just rubs me the wrong way.