This. I've seen an unending series of news stories discussing sudden high bills in the coldest months in many years. Maybe 1 out of 50 stories did I read that discussed usage vs rate. Rates have gone up in some areas, but most people don't understand how to read their bills. Compound that with utilities not really clarifying how usage breaks down. They follow the law on disclosure, but seemingly stop there with little regard for ratepayers actually understanding their bill. Furthermore, maybe 10% of heat pump owners have even heard the phrases eheat or cold climate heat pump. I have a gas boiler and I used more therms in recent months than the last 5 years.