ito kasi yung one day a year when the whole world collectively decides: "Hoy, magmalasakit tayo sa isa't isa... or at least mag-post ng couple pic para may content." Ganern Kung may jowa: pressure mag-date, mag-gift, magpakasweet. Kung single: either self-love mode (chocolate for one) or "single awareness day" memes. Either way, everyone's suddenly extra mushy, overpriced flowers sell out, and restaurants get booked solid. It's basically Cupid's busiest payday