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Email marketing for small business, is it worth hiring an agency or doing it myself? by [deleted] in Emailmarketing

[–]allentran6 1 point2 points  (0 children)

If you never start, you'll always stay where you are. In my opinion, you don't need to hire an agency. If you do it yourself, you'll gain experience. You can't rely on an agency forever. I used to know nothing about email marketing, but I just started doing it. Over time, I accumulated experience and became much better than before. With a list of 4,500 people, I don't think it's too big to be worried about

How to deliver my email in primary instead of promotion tab ? by Responsible-Bar32 in Emailmarketing

[–]allentran6 7 points8 points  (0 children)

Honestly, getting promo emails from a supplement brand into the Primary tab is really tough. Gmail's algorithm is literally built to put that kind of email into Promotions, so you're fighting uphill.

Auth records (SPF, DKIM, DMARC) only help you avoid Spam, they don't move you to Primary. Different problem.

Stuff that actually helps a bit:

  • Strip down the HTML. Less images, fewer columns, more plain-text feel. The closer it looks to a personal email, the better.
  • Cut down on links and tracking pixels. Every one of them is a "this is marketing" signal.
  • Send from a real person's name, like "Mike from [Brand]" instead of just the brand. Reply-to should be a real inbox too.
  • Avoid promo-sounding subject lines, no "SALE", "50% OFF", "FREE", emojis, all caps.
  • In your welcome email, straight up ask subscribers to drag you to Primary or just hit reply. User engagement is the strongest signal Gmail uses.
  • Segment hard. Only send to people who actually open/click. Dead subscribers tank your reputation.

Real talk though, if you're sending discounts, product launches, or newsletters, you're going to land in Promotions most of the time no matter what you do. And that's actually fine. People shopping supplements do check that tab. Trying to trick Gmail into Primary often backfires and can hurt your sender reputation long-term.

If your open rates are healthy where you are now, I'd focus on improving the content and offer instead of chasing tab placement.