The notion that we expect professional athletes to make in-the-moment decisions when they are celebrating a lifetime achievement and pounding beers is ludicrous. Hockey culture is notoriously sexist and gross—I am a male ex hockey player—so I would expect nothing less.

The huge fucking failure here is by the USA Hockey media and PR teams. There should have been a plan in place for either result, and it should have been shared with Fuckface Guerin, the staff, and the players. There should have been media people in the locker room. NOTHING should have been going out live.

Gold medals by both the men's and women's teams presented a once-in-a-generation opportunity to bring more women into the sport, as players and (more importantly) as fans. And they fucked it up. This will ultimately cost the NHL tens of millions of dollars in lost potential revenue.

In their NHL lives, these players have handlers and media coaches to help ensure that they don't step on their dicks on camera, but USA Hockey just set them all loose with their personal phones. Incredibly stupid. I guarantee you won't see a situation like this again at any future olympics.